{"id":86454,"date":"2022-10-04T07:42:54","date_gmt":"2022-10-04T07:42:54","guid":{"rendered":"https:\/\/harchi90.com\/beyonce-stars-in-new-disco-inspired-tiffanys-name\/"},"modified":"2022-10-04T07:42:54","modified_gmt":"2022-10-04T07:42:54","slug":"beyonce-stars-in-new-disco-inspired-tiffanys-name","status":"publish","type":"post","link":"https:\/\/harchi90.com\/beyonce-stars-in-new-disco-inspired-tiffanys-name\/","title":{"rendered":"Beyonc\u00e9 Stars In New Disco-inspired Tiffanys Name"},"content":{"rendered":"
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\n Photo: Mason Poole\/Courtesy of Tiffany<\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

We may not have the (Renaissance<\/em>) visuals yet, but we do have \u2026 a new Tiffany & Co. campaign for fall. Stay with me! Her partnership with the LVMH-helmed jewelry brand started last summer, and each campaign shows us a different Bey. We’ve seen Bey on date night with Blue Ivy in the car, and at home serenading Jay with a Basquiat painting as the backdrop and wearing the iconic Tiffany Yellow Diamond. Today, she’s in her \u201cSummer Renaissance\u201d era: dancing at the most fun-looking disco-themed party we’ve ever seen. She’s wearing a Studio 54\u2013themed gown, dripping in Tiffany jewelry, including their new Lock bracelet, which comes in four all-gender bracelet styles. The campaign was directed by Grammy Award\u2013winning director Mark Romanek, who is known for iconic videos like \u201cFree Your Mind,\u201d by En Vogue, \u201cAre You Gonna Go My Way,\u201d by Lenny Kravitz, and \u201c99 Problems,\u201d by Jay-Z, of course. It was styled by Marni Senofonte and Patti Wilson. And \u201cSummer Renaissance\u201d is playing in the background so it’s sort of like a music video, right? right??<\/p>\n

Anyway, if you’d like to be like Beyonc\u00e9 and try on the Lock bracelet, Tiffany has set up a pop-up installation in their Fifth Avenue flagship store dedicated to the new piece of jewelry. (Full disclosure: I tried on the pieces at the showroom last month and fell in love.) The immersive experience is housed in a blue cube and was created in collaboration with artist Francesco Vullo, who created a sculpture of locks. It will be displayed worldwide in Tiffany window displays until November 1.<\/p>\n

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The Tiffany Lock bracelet.
\n Photo: T|Tiffany & Co. studio<\/span>\n <\/p>\n<\/div>\n

They’re available in 18-karat white, yellow, or rose gold and with or without diamonds. Visitors who purchase the jewelry at the pop-up will be offered personalized hand engraving (may I suggest, \u201cBeyonc\u00e9, please,\u201d) from Tiffany artisans. (And it’s for a good cause: Last year, Tiffany & Co., in collaboration with BeyGOOD and the Shawn Carter Foundation, pledged $2 million in scholarship funding for students in the arts and creative fields at HBCUs through 2024.)<\/p>\n

Bey, our invitation got lost in the mail, but next time we’d love to be at your party.<\/p>\n