{"id":86610,"date":"2022-10-04T11:21:55","date_gmt":"2022-10-04T11:21:55","guid":{"rendered":"https:\/\/harchi90.com\/youtube-is-asking-some-users-to-purchase-a-premium-subscription-to-watch-in-4k-techcrunch\/"},"modified":"2022-10-04T11:21:55","modified_gmt":"2022-10-04T11:21:55","slug":"youtube-is-asking-some-users-to-purchase-a-premium-subscription-to-watch-in-4k-techcrunch","status":"publish","type":"post","link":"https:\/\/harchi90.com\/youtube-is-asking-some-users-to-purchase-a-premium-subscription-to-watch-in-4k-techcrunch\/","title":{"rendered":"YouTube is asking some users to purchase a Premium subscription to watch in 4K \u2022 TechCrunch"},"content":{"rendered":"<div id=\"\">\n<div class=\"article__featured-image-wrapper breakout\">\n\t\t\t\n\t\t<\/div>\n<\/p><\/div>\n<div>\n<p id=\"speakable-summary\">YouTube&#8217;s Premium paid subscription includes benefits like ad-free viewing, video and song downloads for offline consumption, and background plays.  Now, it might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier.<\/p>\n<p>Over the weekend, users across Reddit and <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/sondesix\/status\/1576256922965069824?s=20&amp;t=OzidpanNxXfI1ODpM75UsQ\" target=\"_blank\">twitter<\/a> noted that YouTube had been asking them to upgrade to the premium tier to watch videos in 4K.<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So, after testing up to 12 ads on YouTube for non-Premium users, now some users reported that they also have to get a Premium account just to watch videos in 4K. <a rel=\"nofollow\" href=\"https:\/\/t.co\/jJodoAxeDp\" target=\"_blank\">pic.twitter.com\/jJodoAxeDp<\/a><\/p>\n<p>\u2014 Alvin (@sondesix) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/sondesix\/status\/1576256922965069824?ref_src=twsrc%5Etfw\" target=\"_blank\">October 1, 2022<\/a><\/p>\n<\/blockquote>\n<\/div>\n<p>It&#8217;s not clear if the change is part of a limited test, or if the company is thinking about capping free users to 1440p resolution.  Google refused to comment on the story when contacted by TechCrunch.<\/p>\n<p>However, one of YouTube&#8217;s official support handles replied to a user who posted a screenshot of video streaming in 4K showing up as a premium feature.  It said that the user might have been a part of the company&#8217;s \u201cexperiment to know better the feature preferences [sic] Premium &#038; non-Premium users.\u201d<\/p>\n<div class=\"embed breakout\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">what!  it looks like your part of our experiment to know better the feature preferences Premium &#038; non-Premium viewers.  if you have more thoughts in mind, you can share it here so we can make improvements: https:\/\/t.co\/P97P6LUQmf<\/p>\n<p>\u2014 TeamYouTube (@TeamYouTube) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/TeamYouTube\/status\/1576628685746196482?ref_src=twsrc%5Etfw\" target=\"_blank\">October 2, 2022<\/a><\/p>\n<\/blockquote>\n<\/div>\n<p>The company has tried various methods to convert free users into paying ones.  One of the most notorious ones was showing them up to 11 unskippable ads before the start of a long video to let them have an uninterrupted experience.<\/p>\n<p>Last year, Google said that it crossed the 50 million subscriber mark across YouTube Music and Premium.  While the price of these subscriptions varies across regions, in the US, it charges $9.99 per month for YouTube Music and $11.99 per month for YouTube Premium.<\/p>\n<p>In its Q2 2022 earnings, the search giant said that YouTube brought in $6.87 billion in revenue \u2014 which was much lower than analyst expectations of $7.51 billion.  So it&#8217;s not unexpected that the company might try new ways to increase paid users for its video streaming services.<\/p>\n<p>Last week, YouTube TV launched a new program to let users subscribe to add-on channels like Showtime, HBO Max, NBA League Pass and MLB.TV without purchasing a $64.99 a month base plan.<\/p>\n<p><em>The story was updated on October 4, 11.25 AM IST with a tweet from YouTube support. <\/em><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube&#8217;s Premium paid subscription includes benefits like ad-free viewing, video and song downloads for offline consumption, and background plays. Now, it might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. Over the weekend, users across Reddit and twitter noted that YouTube had been asking them to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/youtube-is-asking-some-users-to-purchase-a-premium-subscription-to-watch-in-4k-techcrunch\/\"> <span class=\"screen-reader-text\">YouTube is asking some users to purchase a Premium subscription to watch in 4K \u2022 TechCrunch<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":86125,"url":"https:\/\/harchi90.com\/youtube-is-testing-a-4k-premium-paywall\/","url_meta":{"origin":86610,"position":0},"title":"YouTube is testing a 4K Premium paywall","date":"October 4, 2022","format":false,"excerpt":"But will you see it anytime soon? It's been a dozen years since YouTube began supporting 4K videos and while viewership at that resolution is presumably pretty low relative to 1080p, those who have great internet and center their shortform binging around their 4K TVs or the few 4K phones\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":88770,"url":"https:\/\/harchi90.com\/youtube-appears-to-test-making-4k-video-premium-only-feature\/","url_meta":{"origin":86610,"position":1},"title":"YouTube Appears to Test Making 4K Video Premium-Only Feature","date":"October 6, 2022","format":false,"excerpt":"YouTube might be testing making 4K streaming a paid YouTube Premium feature. 4K is currently free for all users, but people on Twitter and Reddit said YouTube was asking them to upgrade. YouTube's official support Twitter told a user they were part of its \"experiment\" for paid features. loading Something\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":85760,"url":"https:\/\/harchi90.com\/youtube-has-begun-asking-users-to-subscribe-to-premium-to-watch-4k-videos\/","url_meta":{"origin":86610,"position":2},"title":"YouTube has begun asking users to subscribe to Premium to watch 4K videos","date":"October 3, 2022","format":false,"excerpt":"You might soon need YouTube Premium for more than ditching ads, background playback and trying new features. ace MacRumors notes, users on Reddit and twitter have noticed that YouTube is asking some viewers to upgrade to Premium to watch videos in 4K resolution. It's not clear which countries, devices or\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":87948,"url":"https:\/\/harchi90.com\/disney-plus-has-finally-launched-a-ps5-app-with-4k-hdr-support\/","url_meta":{"origin":86610,"position":3},"title":"Disney Plus Has Finally Launched a PS5 App With 4K HDR Support","date":"October 5, 2022","format":false,"excerpt":"A new Disney Plus app is now available for Sony's PlayStation 5 that allows users to stream their favorite movies, TV shows, originals, and more in 4K HDR quality.As noted by The Verge, PS5's former version of the Disney+ app was actually a PS4 app that was running on the\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":84660,"url":"https:\/\/harchi90.com\/google-might-force-users-to-pay-for-premium-to-watch-videos-in-4k-on-youtube\/","url_meta":{"origin":86610,"position":4},"title":"Google might force users to pay for Premium to watch videos in 4K on YouTube","date":"October 2, 2022","format":false,"excerpt":"Google's attempts to convert customers into YouTube Premium subscribers is a running joke in the community. The company is trying hard with multiple banners promoting Premium, and the increase of non-skippable ads content creators can use in their videos could also be seen by one as a low-blow attempt to\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":86804,"url":"https:\/\/harchi90.com\/youtube-experiment-makes-4k-videos-a-premium-exclusive-feature\/","url_meta":{"origin":86610,"position":5},"title":"YouTube experiment makes 4K videos a Premium-exclusive feature","date":"October 4, 2022","format":false,"excerpt":"Future Publishing | Getty Images Two months ago, Sundar Pichai announced a new era of belt-tightening at Google, leading to the shutdown of the Pixel laptop hardware team, a culling of half of the experimental projects at Area 120, a spinoff of Project Loon's technology, and the death of Google\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2022\/04\/youtube-ios-app.webp?resize=1200,674","_links":{"self":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/86610"}],"collection":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/comments?post=86610"}],"version-history":[{"count":0,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/posts\/86610\/revisions"}],"wp:attachment":[{"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/media?parent=86610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/categories?post=86610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/harchi90.com\/wp-json\/wp\/v2\/tags?post=86610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}