{"id":97842,"date":"2022-10-15T10:59:14","date_gmt":"2022-10-15T10:59:14","guid":{"rendered":"https:\/\/harchi90.com\/google-search-essentials-replaces-the-google-webmaster-guidelines\/"},"modified":"2022-10-15T10:59:14","modified_gmt":"2022-10-15T10:59:14","slug":"google-search-essentials-replaces-the-google-webmaster-guidelines","status":"publish","type":"post","link":"https:\/\/harchi90.com\/google-search-essentials-replaces-the-google-webmaster-guidelines\/","title":{"rendered":"Google Search Essentials Replaces The Google Webmaster Guidelines"},"content":{"rendered":"<div>\n<p><\/p>\n<p>Google has replaced the Google Webmaster Guidelines with the Google Search Essentials.  The name change is Google&#8217;s ongoing efforts to remove the term &#8220;webmaster&#8221; so that these tools and documentation do not narrow the focus to just &#8220;webmasters,&#8221; but expands it to publishers, site owners, developers, creators, and so on.<\/p>\n<p>Before I even started blogging (which was in 2003), Google launched the Google Webmaster Guidelines back in 2002 &#8211; yes, two decades ago.  The name stuck for 20 years but now Google decided it was time to change the name and refresh the guidelines in a very big way.<\/p>\n<h2>What Changed<\/h2>\n<p>Google changed more than just the name, Google also changed the overall format, added clearer terms and examples and also tried to simplify them for easier consumption.  Google explained they updated the:\n<\/p>\n<ul>\n<li>Technical requirements: It is a new section to help people understand how to publish content in a format that Google can index and access.<\/li>\n<p>&#13;<\/p>\n<li>Spam policies: Google updated its guidance for its policies against spam, to help site owners avoid creating content that isn&#8217;t helpful for people using Google Search.  Google explained that most of the content in these spam policies has already existed on Google Search Central in the &#8220;Quality Guidelines&#8221;, Google did make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud.<\/li>\n<p>&#13;<\/p>\n<li>Key best practices: Google published new guidance with key best practices that people can consider when creating sites, to create content that serves people and will help a site be more easily found through Google Search.<\/li>\n<\/ul>\n<p>The new spam section has content on:\n<\/p>\n<ul>\n<li>New deceptive behavior related-topics such as misleading functionality<\/li>\n<p>&#13;<\/p>\n<li>New section on other behaviors that can lead to demotion and or removal, such as online harassment, and scam and fraud<\/li>\n<p>&#13;<\/p>\n<li>Consolidated topics related to link spam and thin content<\/li>\n<\/ul>\n<p>Drilling in, here is the list of changes from Google:<\/p>\n<h2>SEO Community Diving In<\/h2>\n<p>Here are some of the observations made from the SEO community on the changes here, mostly from Marie Haynes and Glenn Gabe:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Under technical requirements:<br \/>&#8220;There are actually very few technical things you need to do to a web page; most sites pass the technical requirements without even realizing it.&#8221; <a rel=\"nofollow\" href=\"https:\/\/t.co\/toF3W6cBxm\" target=\"_blank\">pic.twitter.com\/toF3W6cBxm<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580545518257991680?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Nice that Google added &#8220;Spammy&#8221; to autogenerated content.  It used to just say &#8220;autogenerated content intended to manipulate search rankings. Again, this is a tough area for Google with AI writing software on the move. \ud83d\ude42 <a rel=\"nofollow\" href=\"https:\/\/t.co\/YppvHrEg0i\" target=\"_blank\">pic.twitter.com\/YppvHrEg0i<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/glenngabe\/status\/1580546256580943872?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Spam policies can lead to an entire site being ranked lower or completely omitted from Google search. <a rel=\"nofollow\" href=\"https:\/\/t.co\/ud80KOAfRh\" target=\"_blank\">pic.twitter.com\/ud80KOAfRh<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580546549506969601?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Google also included &#8220;Thin&#8221; in the guideline for affiliate pages.  They did have &#8220;thin&#8221; in the description in the past, but I think it&#8217;s a good idea they added &#8220;thin&#8221; in the specific guideline title.  Avoids confusion with affiliate content vs.  thin affiliate content. <a rel=\"nofollow\" href=\"https:\/\/t.co\/aWGdMCQH2Y\" target=\"_blank\">pic.twitter.com\/aWGdMCQH2Y<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/glenngabe\/status\/1580547055004839936?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Also, &#8220;Misleading functionality&#8221; is new.  &#8220;Site owners intend to manipulate search ranking by intentionally creating sites w\/misleading functionality &#038; services that trick users into thinking they would be able to access some content or services but in reality can not.&#8221; <a rel=\"nofollow\" href=\"https:\/\/t.co\/h6yPyUxosM\" target=\"_blank\">pic.twitter.com\/h6yPyUxosM<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/glenngabe\/status\/1580548340923912192?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">The first key best practice is to create helpful, reliable people first content.https:\/\/t.co\/F8Xnaclkzs<\/p>\n<p>Looks like this document is the former core update questions questions plus more\ud83d\ude0d <a rel=\"nofollow\" href=\"https:\/\/t.co\/kJc9pLrZDO\" target=\"_blank\">pic.twitter.com\/kJc9pLrZDO<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580548610516996096?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">They added new questions<br \/>-do you have an existing audience?\ud83e\udd14<br \/>-does your content clearly demonstrate expertise? <a rel=\"nofollow\" href=\"https:\/\/t.co\/k14KiKxNZF\" target=\"_blank\">pic.twitter.com\/k14KiKxNZF<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580549420466085888?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Does your site have a primary focus?<\/p>\n<p>Does content fulfill searcher&#8217;s goal?<\/p>\n<p>Will the reader leave feeling satisfied? <a rel=\"nofollow\" href=\"https:\/\/t.co\/9ceRXni5Dp\" target=\"_blank\">pic.twitter.com\/9ceRXni5Dp<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580549974718226432?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">And more questions to ensure we&#8217;re not creating content just for search engines.<\/p>\n<p>These look like they are the helpful content update questions. <a rel=\"nofollow\" href=\"https:\/\/t.co\/yYRKw5Cmcv\" target=\"_blank\">pic.twitter.com\/yYRKw5Cmcv<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580550676718833664?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Don&#8217;t worry.  Google doesn&#8217;t hate SEO. <a rel=\"nofollow\" href=\"https:\/\/t.co\/EYn2NTmsJh\" target=\"_blank\">pic.twitter.com\/EYn2NTmsJh<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580550961944109056?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;our systems give even more weight to content that aligns with strong EAT for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society.&#8221;<\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580551727262023682?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">There are more key best practices<\/p>\n<p>Use words ppl would use.<br \/>Place them in prominent places.<\/p>\n<p>Make links crawlable.<\/p>\n<p>Tell people about your site, like in forums related to your topic. <a rel=\"nofollow\" href=\"https:\/\/t.co\/pdwKGxI8h3\" target=\"_blank\">pic.twitter.com\/pdwKGxI8h3<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580553523627900928?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">and lastly<br \/>Follow best practices for images, videos, structured data and JavaScript<br \/>There&#8217;s a lot more under &#8220;how your site appears&#8221; as well. <a rel=\"nofollow\" href=\"https:\/\/t.co\/YqS4U2rraJ\" target=\"_blank\">pic.twitter.com\/YqS4U2rraJ<\/a><\/p>\n<p>\u2014 Dr.  Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1580554725967409153?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">That nothing&#8217;s changed. <a rel=\"nofollow\" href=\"https:\/\/t.co\/cqBl7IYvM6\" target=\"_blank\">pic.twitter.com\/cqBl7IYvM6<\/a><\/p>\n<p>\u2014 Rohan Ayyar (@searchrook) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/searchrook\/status\/1580556597566193669?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Relevant new section about what G considers spam: <\/p>\n<p>&#8220;A site that claims to provide certain functionality (for example, PDF merge, countdown timer, online dictionary service), but intentionally leads users to deceptive ads rather than providing the claimed services&#8221;<\/p>\n<p>\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1580557607143890944?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">it&#8217;s essential you look at this \ud83d\udc40 https:\/\/t.co\/l1r31o38Ix<\/p>\n<p>\u2014 Lizzi (@okaylizzi) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/okaylizzi\/status\/1580544750410960896?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">An update on Google&#8217;s Webmaster Guidelines &#8230;<\/p>\n<p>&#8230; they&#8217;re now called Search Essentials, and split into technical requirements, spam policies, and key best practices.  The content is largely the same as before.  Check them out, &#038; update your links :-).  https:\/\/t.co\/gOTnj7QvC0<\/p>\n<p>\u2014 \u26f0 johnmu is not a cat \u26f0 (@JohnMu) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1580549343110565889?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">It wouldn&#8217;t be a bad thing, but regardless, pretty much nobody in the corporate world calls themselves a &#8220;webmaster&#8221; anymore.  It&#8217;s outdated terminology.  https:\/\/t.co\/6hSMsNSm7v<\/p>\n<p>\u2014 \u26f0 johnmu is not a cat \u26f0 (@JohnMu) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1580572230756753408?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Yeah, some of those have a lot of historical significance, I think &#8220;webmaster&#8221; never really got there, people moved on fairly quickly.  (That said, even things of historical significance can be improved &#8211; just because something&#8217;s old doesn&#8217;t mean it&#8217;s still appropriate today)<\/p>\n<p>\u2014 \u26f0 johnmu is not a cat \u26f0 (@JohnMu) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1580574166729707522?ref_src=twsrc%5Etfw\" target=\"_blank\">October 13, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">How does that contradict that?<\/p>\n<p>\u2014 \u26f0 johnmu is not a cat \u26f0 (@JohnMu) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1580809704271269889?ref_src=twsrc%5Etfw\" target=\"_blank\">October 14, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">(and first good morning, and the statement that you are not a cat must be true, as you are an early bird \ud83d\ude00)<\/p>\n<p>\u2014 R\u00fcdiger Dalchow (@RuedigerDalchow) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/RuedigerDalchow\/status\/1580810772845690880?ref_src=twsrc%5Etfw\" target=\"_blank\">October 14, 2022<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">thanks that clarfies it for me.  \ud83d\ude42 Never really understood why to waste time on chasing low-quality links anyway.<\/p>\n<p>\u2014 R\u00fcdiger Dalchow (@RuedigerDalchow) <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/RuedigerDalchow\/status\/1580821397508530176?ref_src=twsrc%5Etfw\" target=\"_blank\">October 14, 2022<\/a><\/p><\/blockquote>\n<p>Forum discussion at <a rel=\"nofollow noopener\" href=\"https:\/\/twitter.com\/googlesearchc\/status\/1580544609201008641\" target=\"_blank\">twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google&#8217;s ongoing efforts to remove the term &#8220;webmaster&#8221; so that these tools and documentation do not narrow the focus to just &#8220;webmasters,&#8221; but expands it to publishers, site owners, developers, creators, and so on. Before I even started blogging &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/harchi90.com\/google-search-essentials-replaces-the-google-webmaster-guidelines\/\"> <span class=\"screen-reader-text\">Google Search Essentials Replaces The Google Webmaster Guidelines<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":97620,"url":"https:\/\/harchi90.com\/goodbye-google-webmaster-guidelines-hello-google-search-essentials\/","url_meta":{"origin":97842,"position":0},"title":"Goodbye Google Webmaster Guidelines, Hello Google Search Essentials","date":"October 15, 2022","format":false,"excerpt":"Google is officially rebranding the Webmaster Guidelines as \u201cSearch Essentials,\u201d which comes with a simplified refresh consisting of only three sections. 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Business Names In Google Search Ads Google recently changed search snippets for website homepages\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"Google Makes Ads More Distinguishable From Organic Results","src":"https:\/\/i0.wp.com\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/10\/img_2700-634da421e3991-sej.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":101037,"url":"https:\/\/harchi90.com\/report-google-doubles-down-on-pixel-hardware-cuts-google-assistant-support\/","url_meta":{"origin":97842,"position":3},"title":"Report: Google \u201cdoubles down\u201d on Pixel hardware, cuts Google Assistant support","date":"October 18, 2022","format":false,"excerpt":"Google is facing turbulent times due to CEO Sundar Pichai's decision to cut costs across the company. We first got word of this belt-tightening in August, and since then, we've seen the \"Area 120\" incubation lab get cut in half, a spinoff of what was left of Project Loon, the\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":104679,"url":"https:\/\/harchi90.com\/pixel-7s-free-vpn-by-google-one-feature-gets-a-date\/","url_meta":{"origin":97842,"position":4},"title":"Pixel 7&#8217;s Free VPN by Google One Feature Gets a Date","date":"October 22, 2022","format":false,"excerpt":"When Google announced the Pixel 7 and Pixel 7 Pro a few weeks back, one of the features they gave special weight to was a free built-in VPN service through Google One. At the time, they would only confirm that it was coming later this year, but a Google support\u2026","rel":"","context":"In &quot;Technology&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":101930,"url":"https:\/\/harchi90.com\/google-is-going-all-in-on-pixel-hardware-to-fight-apple-de-emphasizing-assistant\/","url_meta":{"origin":97842,"position":5},"title":"Google is going all-in on Pixel hardware to fight Apple, de-emphasizing Assistant","date":"October 19, 2022","format":false,"excerpt":"Recession and regulation sees Google turn to hardware For a long time, Google has been in a position that helps it dominate the mobile phone market. 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